Term Definition
Click-Through Rate (CTR)
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Click-Through Rate (CTR) is a core KPI used to measure the efficiency of organic search listing snippets, paid advertisements, and newsletter campaigns. A higher CTR indicates relevant keyword positioning and compelling headlines.
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Performance Data
Industry Avg
3.2%
LogixScale Avg
8.7%